{"id":8303,"date":"2024-12-13T15:03:51","date_gmt":"2024-12-13T15:03:51","guid":{"rendered":"https:\/\/stormwavemarketing.com\/blog\/?p=8303"},"modified":"2026-04-08T17:54:13","modified_gmt":"2026-04-08T17:54:13","slug":"on-page-vs-off-page-seo-what-your-business-should-focus-on","status":"publish","type":"post","link":"https:\/\/stormwavemarketing.com\/blog\/on-page-vs-off-page-seo-what-your-business-should-focus-on\/","title":{"rendered":"On-Page vs. Off-Page SEO: What Your Business Should Focus On"},"content":{"rendered":"<p>If your business is deciding between on-page and off-page SEO, on-page SEO should be your first focus. It helps improve website content, keyword relevance, title tags, meta descriptions, headings, internal links, mobile usability, page speed, and local search visibility, making it easier for search engines to understand your pages and rank them for relevant searches.<\/p><p>SEO consists of two main strategies: on-page SEO and off-page SEO. Although both are essential to improving a website\u2019s search visibility, they focus on different parts of your online presence. Knowing the difference helps you decide where to invest first, especially if you want better rankings in local search, stronger relevance in SERPs, and more qualified traffic.<\/p><p>Several digital strategies, including local SEO, content optimization, technical SEO, and reputation management, can improve site performance. Any business that wants to compete online should understand how both on-page and off-page SEO work together.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Google Search Central \u2013 SEO Starter Guide<\/strong><br>Best for supporting your on-page SEO points and adding trust. Google is the strongest source for SEO basics. <a href=\"https:\/\/developers.google.com\/search\/docs\">Google\u2019s SEO Starter Guide<\/a><\/p><\/blockquote><h2 class=\"wp-block-heading\">On-Page SEO: Optimizing Your Website for Success<\/h2><p>On-page SEO is everything you do on your website to help it rank higher in search engine results and give users a better experience. This includes keyword optimization, content quality, title tags, meta descriptions, heading structure, internal linking, mobile-friendly design, page speed, URL structure, and helpful content that matches search intent. If your business wants long-term visibility, on-page SEO builds the foundation.<\/p><h3 class=\"wp-block-heading\">1. Keyword Optimization<\/h3><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization-1024x640.webp\" alt=\"Keyword Optimization\" class=\"wp-image-8912\" srcset=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization-1024x640.webp 1024w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization-300x188.webp 300w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization-768x480.webp 768w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization-600x375.webp 600w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Optimization.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>Keyword optimization is one of the most important parts of on-page SEO. You need to find the search terms your audience uses and place them naturally in your content, headings, meta descriptions, title tags, URLs, and image alt text. These may include short-tail keywords like \u201cPlumber in Florida\u201d and long-tail keywords like \u201cEmergency Plumber Services in Miami.\u201d<\/p><p>Tip: Use tools like Google Keyword Planner or SEMrush to identify high-volume, relevant keywords with clear search intent.<\/p><p>Example: If you run a service-based business, include terms like \u201cGoogle Business Profile optimization,\u201d \u201clocal SEO,\u201d \u201corganic traffic,\u201d \u201csearch engine rankings,\u201d and \u201cimprove local visibility in Florida\u201d in a natural way throughout your content.<\/p><p>If you need expert help building a keyword strategy, improving your page structure, and strengthening your on-page SEO foundation, working with a <a href=\"https:\/\/stormwavemarketing.com\/\">Digital Marketing Agency Florida<\/a> can help you target the right audience with the right content.<\/p><h3 class=\"wp-block-heading\">2. Google Business Profile Optimization<\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization-1024x640.webp\" alt=\"Google Business Profile Optimization\" class=\"wp-image-8911\" srcset=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization-1024x640.webp 1024w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization-300x188.webp 300w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization-768x480.webp 768w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization-600x375.webp 600w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Google-Business-Profile-Optimization.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>Your Google Business Profile is one of the most important assets for local SEO. A properly optimized profile helps your business appear in local search results, Google Maps, and high-intent local queries. It also supports trust, relevance, and local authority, which are important for both users and search engines.<\/p><p>A complete profile should include:<\/p><ul class=\"wp-block-list\"><li>accurate business name, address, and phone number<\/li>\n\n<li>business hours<\/li>\n\n<li>services<\/li>\n\n<li>photos<\/li>\n\n<li>reviews<\/li>\n\n<li>relevant local business categories<\/li>\n\n<li>updated business information<\/li><\/ul><p>A well-managed profile improves your chances of being found by nearby customers and supports stronger local search visibility. Businesses that want better local performance can benefit from <a href=\"https:\/\/stormwavemarketing.com\/google-my-business.php\">GMB Optimization Services Florida<\/a> to improve profile accuracy, visibility, and customer engagement.<\/p><h3 class=\"wp-block-heading\">3. Content Creation and Optimization<\/h3><p>High-quality, relevant content is a core pillar of on-page SEO. Your website should include useful blog posts, service pages, FAQs, and landing pages that directly answer customer questions. This is also where strong NLP coverage matters. Search engines look for topic relevance, semantic depth, entity relationships, and content that clearly satisfies the user\u2019s query.<\/p><p>To make your content more competitive, include related SEO terms naturally such as:<\/p><ul class=\"wp-block-list\"><li>search intent<\/li>\n\n<li>keyword research<\/li>\n\n<li>title tag<\/li>\n\n<li>meta description<\/li>\n\n<li>H1 and H2 headings<\/li>\n\n<li>internal links<\/li>\n\n<li>page speed<\/li>\n\n<li>mobile optimization<\/li>\n\n<li>structured data<\/li>\n\n<li>schema markup<\/li>\n\n<li>featured snippets<\/li>\n\n<li>Google Search Console<\/li>\n\n<li>Google Analytics<\/li>\n\n<li>local SEO<\/li>\n\n<li>authority<\/li>\n\n<li>trust<\/li>\n\n<li>conversions<\/li><\/ul><p>Tip: Publish fresh content regularly and update older pages so your site stays accurate, useful, and relevant.<\/p><p>Action: Adding a blog helps you target a broader range of keywords and capture more search queries. It also gives you more chances to build internal links and topical authority across your website.<\/p><p>If you want your pages professionally optimized for visibility, rankings, and conversions, targeted <a href=\"https:\/\/stormwavemarketing.com\/seo-optimization-services.php\">seo services florida<\/a> can strengthen content strategy, technical structure, and keyword relevance.<\/p><h3 class=\"wp-block-heading\">4. Mobile Optimization and Site Speed<\/h3><p>Many users now search from mobile devices, so your website must be responsive, fast, and easy to navigate. Mobile usability and page speed are important ranking factors because they affect user experience, engagement, and conversion rates.<\/p><p>On-page SEO should include:<\/p><ul class=\"wp-block-list\"><li>responsive web design<\/li>\n\n<li>fast-loading pages<\/li>\n\n<li>compressed images<\/li>\n\n<li>clear navigation<\/li>\n\n<li>clean code<\/li>\n\n<li>user-friendly layout<\/li>\n\n<li>strong Core Web Vitals performance<\/li><\/ul><p>Tip: Use Google\u2019s Mobile-Friendly Test and PageSpeed Insights to check how well your website performs across devices.<\/p><p>A fast, mobile-friendly site helps users stay longer, reduces bounce rates, and improves your chances of ranking higher in search results.<\/p><h3 class=\"wp-block-heading\">5. Technical Signals That Support On-Page SEO<\/h3><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"827\" height=\"502\" src=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Technical-SEO-checklist-.png\" alt=\"Technical SEO That Support On-Page SEO\" class=\"wp-image-8910\" srcset=\"https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Technical-SEO-checklist-.png 827w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Technical-SEO-checklist--300x182.png 300w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Technical-SEO-checklist--768x466.png 768w, https:\/\/stormwavemarketing.com\/blog\/wp-content\/uploads\/2024\/12\/Technical-SEO-checklist--600x364.png 600w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/figure><p>On-page SEO is not just about words on a page. Search engines also look at technical elements that help them crawl, index, and understand your content. This includes:<\/p><ul class=\"wp-block-list\"><li>clean URL structure<\/li>\n\n<li>crawlability<\/li>\n\n<li>indexability<\/li>\n\n<li>schema markup<\/li>\n\n<li>image alt text<\/li>\n\n<li>title tag optimization<\/li>\n\n<li>meta descriptions<\/li>\n\n<li>internal linking<\/li>\n\n<li>canonical setup<\/li>\n\n<li>HTTPS security<\/li><\/ul><p>These signals help search engines interpret your content more accurately and improve how your pages appear in search results. Strong technical SEO also supports better performance in rich results and search features.<\/p><h2 class=\"wp-block-heading\">Off-Page SEO: Building Authority and Trust<\/h2><p>Off-page SEO refers to the actions taken outside your website to improve credibility, authority, and online reputation. It helps search engines understand whether your website is trusted by others. This includes backlinks, local citations, reviews, social proof, branded mentions, and engagement across other platforms.<\/p><h3 class=\"wp-block-heading\">1. Link Building<\/h3><p>Link building is one of the strongest off-page SEO strategies. When reputable websites link to your pages, it signals that your content is useful, relevant, and trustworthy. High-quality backlinks can improve rankings, authority, and visibility across search results.<\/p><p>Tip: Focus on earning backlinks from relevant, high-authority websites in your industry or location.<\/p><p>Example: If you have a service page about local SEO, backlinks from business directories, marketing blogs, or regional websites can strengthen its authority and local relevance.<\/p><h3 class=\"wp-block-heading\">2. Social Media Engagement<\/h3><p>Social signals may not directly control rankings, but social media can increase content visibility, attract traffic, build awareness, and create more opportunities for shares and backlinks. It also helps support brand credibility and user trust.<\/p><p>Tip: Share your blog posts, updates, offers, and educational content across your social channels to increase reach and engagement.<\/p><h3 class=\"wp-block-heading\">3. Google Reviews and Reputation Management<\/h3><p>Reviews play a major role in local SEO and trust-building. Strong review signals help improve your reputation and influence how customers see your business before they even visit your website. Reviews also support local rankings and increase the chance of getting more leads.<\/p><p>Tip: Encourage satisfied customers to leave honest reviews on your Google Business Profile and reply to all reviews professionally.<\/p><p>This improves trustworthiness, customer confidence, and local visibility. It also shows real business experience, which is an important EEAT signal.<\/p><h3 class=\"wp-block-heading\">4. EEAT Signals That Strengthen Rankings<\/h3><p>For businesses that want better blog performance and long-term SEO growth, EEAT matters. That means your content should show:<\/p><ul class=\"wp-block-list\"><li><strong>Experience<\/strong> through real examples, practical advice, and real business scenarios<\/li>\n\n<li><strong>Expertise<\/strong> through accurate information, useful guidance, and subject knowledge<\/li>\n\n<li><strong>Authoritativeness<\/strong> through strong service pages, trusted backlinks, and brand credibility<\/li>\n\n<li><strong>Trustworthiness<\/strong> through secure pages, honest claims, updated information, and clear contact details<\/li><\/ul><p>Adding EEAT to your blog does not mean changing your writing style. It means making your content more reliable and more useful. You can do this by:<\/p><ul class=\"wp-block-list\"><li>answering the query directly<\/li>\n\n<li>using accurate and current information<\/li>\n\n<li>including helpful examples<\/li>\n\n<li>linking to relevant service pages<\/li>\n\n<li>maintaining strong on-page structure<\/li>\n\n<li>updating the article when needed<\/li><\/ul><h2 class=\"wp-block-heading\">Which One Should Your Business Focus On?<\/h2><p>Both on-page SEO and off-page SEO matter, but the right priority depends on where your business stands today.<\/p><p><strong>For new businesses:<\/strong><br>Start with on-page SEO. Build a strong website, improve keyword targeting, optimize your Google Business Profile, create useful content, and make sure your site is mobile-friendly and technically sound.<\/p><p><strong>For growing businesses:<\/strong><br>Once your website is properly optimized, focus more on off-page SEO. This includes link building, review generation, local citations, and reputation management to improve trust and authority.<\/p><p><strong>For businesses offering digital and technical services:<\/strong><br>A strong website structure, content system, and conversion-focused user journey are essential. If your company also needs custom platforms, automation, or business tools, <a href=\"https:\/\/stormwavemarketing.com\/software-development.php\">Software Development Service Florida<\/a> can support digital growth alongside SEO strategy.<\/p><p><strong>For businesses wanting faster lead generation:<\/strong><br>SEO is powerful for long-term growth, but paid search can bring immediate visibility. Combining SEO with <a href=\"https:\/\/stormwavemarketing.com\/google-ads.php\">Google Ads Management Agency in Florida<\/a> support can help your business attract qualified traffic while your organic rankings continue to grow.<\/p><p>When combined, on-page SEO and off-page SEO create a balanced strategy that improves search visibility, drives targeted traffic, builds trust, and increases conversions.<\/p><h2 class=\"wp-block-heading\">Conclusion<\/h2><p>On-page SEO and off-page SEO both matter, but most businesses should begin with on-page improvements because they directly affect content relevance, search intent matching, user experience, technical SEO, and local visibility. Once your website is well-optimized, off-page SEO helps build authority through backlinks, reviews, social proof, and trust signals.<\/p><p>If you want better rankings, stronger local reach, and more qualified leads, the best approach is to improve your website structure, content quality, Google Business Profile, and authority together. A complete digital strategy that includes SEO, content optimization, local SEO, and paid search can help your business grow faster and compete more effectively online.<\/p>","protected":false},"excerpt":{"rendered":"<p>If your business is deciding between on-page and off-page SEO, on-page SEO should be your first focus. It helps improve website content, keyword relevance, title tags, meta descriptions, headings, internal links, mobile usability, page speed, and local search visibility, making it easier for search engines to understand your pages and rank them for relevant searches. SEO consists of two main strategies: on-page SEO and off-page SEO. Although both are essential to improving a website\u2019s search visibility, they focus on different parts of your online presence. Knowing the difference helps you decide where to invest first, especially if you want better rankings in local search, stronger relevance in SERPs, and more qualified traffic. Several digital strategies, including local SEO, content optimization, technical SEO, and reputation management, can improve site performance. Any business that wants to compete online should understand how both on-page and off-page SEO work together. Google Search Central \u2013 SEO Starter GuideBest for supporting your on-page SEO points and adding trust. Google is the strongest source for SEO basics. Google\u2019s SEO Starter Guide On-Page SEO: Optimizing Your Website for Success On-page SEO is everything you do on your website to help it rank higher in search engine results and give users a better experience. This includes keyword optimization, content quality, title tags, meta descriptions, heading structure, internal linking, mobile-friendly design, page speed, URL structure, and helpful content that matches search intent. If your business wants long-term visibility, on-page SEO builds the foundation. 1. Keyword Optimization Keyword optimization is one of the most important parts of on-page SEO. You need to find the search terms your audience uses and place them naturally in your content, headings, meta descriptions, title tags, URLs, and image alt text. These may include short-tail keywords like \u201cPlumber in Florida\u201d and long-tail keywords like \u201cEmergency Plumber Services in Miami.\u201d Tip: Use tools like Google Keyword Planner or SEMrush to identify high-volume, relevant keywords with clear search intent. Example: If you run a service-based business, include terms like \u201cGoogle Business Profile optimization,\u201d \u201clocal SEO,\u201d \u201corganic traffic,\u201d \u201csearch engine rankings,\u201d and \u201cimprove local visibility in Florida\u201d in a natural way throughout your content. If you need expert help building a keyword strategy, improving your page structure, and strengthening your on-page SEO foundation, working with a Digital Marketing Agency Florida can help you target the right audience with the right content. 2. Google Business Profile Optimization Your Google Business Profile is one of the most important assets for local SEO. A properly optimized profile helps your business appear in local search results, Google Maps, and high-intent local queries. It also supports trust, relevance, and local authority, which are important for both users and search engines. A complete profile should include: A well-managed profile improves your chances of being found by nearby customers and supports stronger local search visibility. Businesses that want better local performance can benefit from GMB Optimization Services Florida to improve profile accuracy, visibility, and customer engagement. 3. Content Creation and Optimization High-quality, relevant content is a core pillar of on-page SEO. Your website should include useful blog posts, service pages, FAQs, and landing pages that directly answer customer questions. This is also where strong NLP coverage matters. Search engines look for topic relevance, semantic depth, entity relationships, and content that clearly satisfies the user\u2019s query. To make your content more competitive, include related SEO terms naturally such as: Tip: Publish fresh content regularly and update older pages so your site stays accurate, useful, and relevant. Action: Adding a blog helps you target a broader range of keywords and capture more search queries. It also gives you more chances to build internal links and topical authority across your website. If you want your pages professionally optimized for visibility, rankings, and conversions, targeted seo services florida can strengthen content strategy, technical structure, and keyword relevance. 4. Mobile Optimization and Site Speed Many users now search from mobile devices, so your website must be responsive, fast, and easy to navigate. Mobile usability and page speed are important ranking factors because they affect user experience, engagement, and conversion rates. On-page SEO should include: Tip: Use Google\u2019s Mobile-Friendly Test and PageSpeed Insights to check how well your website performs across devices. A fast, mobile-friendly site helps users stay longer, reduces bounce rates, and improves your chances of ranking higher in search results. 5. Technical Signals That Support On-Page SEO On-page SEO is not just about words on a page. Search engines also look at technical elements that help them crawl, index, and understand your content. This includes: These signals help search engines interpret your content more accurately and improve how your pages appear in search results. Strong technical SEO also supports better performance in rich results and search features. Off-Page SEO: Building Authority and Trust Off-page SEO refers to the actions taken outside your website to improve credibility, authority, and online reputation. It helps search engines understand whether your website is trusted by others. This includes backlinks, local citations, reviews, social proof, branded mentions, and engagement across other platforms. 1. Link Building Link building is one of the strongest off-page SEO strategies. When reputable websites link to your pages, it signals that your content is useful, relevant, and trustworthy. High-quality backlinks can improve rankings, authority, and visibility across search results. Tip: Focus on earning backlinks from relevant, high-authority websites in your industry or location. Example: If you have a service page about local SEO, backlinks from business directories, marketing blogs, or regional websites can strengthen its authority and local relevance. 2. Social Media Engagement Social signals may not directly control rankings, but social media can increase content visibility, attract traffic, build awareness, and create more opportunities for shares and backlinks. It also helps support brand credibility and user trust. Tip: Share your blog posts, updates, offers, and educational content across your social channels to increase reach and engagement. 3. Google Reviews and Reputation Management Reviews play a major role in local SEO and trust-building. Strong review signals help improve your<\/p>\n","protected":false},"author":3,"featured_media":8909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Page SEO vs Off-Page SEO for Small Businesses<\/title>\n<meta name=\"description\" content=\"Learn the difference between on-page and off-page SEO for small businesses and which one to focus on first for better rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stormwavemarketing.com\/blog\/on-page-vs-off-page-seo-what-your-business-should-focus-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Page SEO vs Off-Page SEO for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Learn the difference between on-page and off-page SEO for small businesses and which one to focus on first for better rankings.\" \/>\n<meta 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